Revamping a Legacy: Introducing mSupply for Success

Introducing mSupply: A New Era of Distribution

In a bold move to expand its market presence, the parent company of North America's premier distributor of residential and commercial kitchen appliances, HVAC systems, plumbing, and pool/spa repair parts has announced a significant rebranding. The company, formerly recognized as Marcone, will now operate under the name mSupply™, embodying a fresh identity that reflects its growth and aspirations.

A Shift in Identity

The transition to the new name, mSupply™, has been carefully considered. "This name change signifies who we are today and where we are heading as a business," stated Asterios Satrazemis, the Chief Executive Officer. The name reflects both a tribute to their history and a steadfast commitment to delivering high-quality products and exceptional services to its customers.

Reflecting on the Brand's Evolution

The choice of the name mSupply is significant. The "m" serves as a nod to the legacy of the company, while "Supply" underscores its unwavering commitment to providing the right products at the right time. This rebranding is not just cosmetic; it marks a transformative era for the company, signifying its evolution, values, and dedication to excellence in service delivery.

A United Brand with a Diverse Legacy

Under the new branding, mSupply will retain its operations in five primary sectors, ensuring that the reliability and familiarity of its various brands continue for the customers. The divisions will include:

Appliance Parts

The appliance parts division will maintain the Marcone brand, ensuring a seamless transition for existing customers.

Commercial Kitchens

Likewise, the commercial kitchen sector will continue to represent the esteemed Marcone name, assuring clients of its commitment to quality.

HVAC Division

In the HVAC realm, individual business units will keep their well-established regional names, including:

• API of NH/Delta T
• BellSimons
• C&L Supply HVAC and Plumbing
• Comfort Air Distributing
• Marks Supply
• Munch's Supply
• O'Connor Company
• SASCO/CASCO
• TML Supply Company
• Total Air Supply/Spiral Air Manufacturing

Plumbing Sector

In plumbing, renowned brands such as Wolverine Brass and Speakman will continue to operate under their traditional names. Meanwhile, the distribution segment will revert to its former name, Plumbmaster.

Pool and Spa Operations

Operations in the pool and spa market will persist under the familiar Great Plains Supply and Pool & Spa Products brands.

Charting a Path Forward

The rebranding to mSupply comes as the company has significantly expanded its operations in recent years, reflective of its strategic growth initiatives. With more than nine strategic acquisitions in various sectors, including HVAC, plumbing, and pool and spa, the company has solidified its standing in the marketplace.

This transformative chapter in the company’s narrative positions mSupply as the supplier of choice for technicians and professionals throughout North America. As Satrazemis observed, "mSupply aggregates the collective expertise and spirit of our diverse team. By uniting these exceptional brands, we strive to maximize value for our customers, consistently delivering the Right Products. Right Now.™"

What to Expect from mSupply

For those seeking reliable OEM repair parts and equipment, mSupply stands as North America’s leading distributor. With a robust headquarters situated in St. Louis, Missouri, it operates as a multi-billion-dollar enterprise. Offering a comprehensive product range, industry knowledge, and remarkable service, mSupply serves its clientele with impressive efficiency.

Efficient Service and Reliability

Employing over 2,000 associates spread across Canada and the U.S., mSupply ensures exceptional delivery performance. An impressive 93% of shipments reach U.S. customers via next-day ground delivery, creating a seamless experience for clients who rely on prompt service.

Conclusion

The rebranding of Marcone to mSupply encapsulates a pivotal moment in its history, emphasizing not only a change in name but also the commitment to excellence and customer service. With a legacy of trust and reliability, mSupply is poised to lead the distribution sector, bridging the past with a promising future.

Frequently Asked Questions

What does mSupply mean?

mSupply is a reflection of the company's history, emphasizing a commitment to providing the right products at the right time.

How is mSupply structured?

mSupply operates in various divisions including appliance parts, commercial kitchens, HVAC, plumbing, and pool/spa sectors.

Who is the CEO of mSupply?

Asterios Satrazemis is the Chief Executive Officer of mSupply, leading the company's vision.

Where is mSupply headquartered?

mSupply is headquartered in St. Louis, Missouri, proudly serving customers across North America.

What can customers expect from mSupply?

Customers can expect reliable service and a wide range of OEM repair parts and equipment tailored to their needs.

About The Author

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