Restaurants Adapt Strategies for Sales Growth Despite Challenges
Restaurants Adapt Strategies for Sales Growth
The Food Away from Home Association (IFMA) has released insights regarding the trends in the foodservice industry. Currently, although economic uncertainties may cause consumers to be cautious about ordering from restaurants, the industry remains optimistic about the future. They plan to increase their purchases by 1.1% in 2026, signaling a potential rise in consumer demand.
Adjustments in Forecasts
According to the latest forecasts, IFMA predicts a slight easing of menu inflation rates. Food costs are expected to rise by 3% next year, which is a decrease from the projected 3.9% for the previous year. This reduction could positively impact consumers and encourage them to dine out more often.
The Impact of Economic Factors
While the industry faces challenges, including potential tariffs on imported foods, the overall sentiment is one of cautious optimism. Recent consumer sentiment surveys indicate that people are still eager to enjoy the convenience of restaurant meals. The industry is determined to navigate these uncertainties and maintain its momentum toward growth.
Growth Projections and Trends
In 2026, purchases from food-away-from-home suppliers are predicted to reach approximately $37.4 billion. This projection reflects an overall increase in sales to consumers, estimated at $1.1 trillion. Restaurants are expected to capture the largest share, with sales forecasted at $783.9 billion. Despite the competitive landscape, the fast-casual sector is poised for continued sales growth at around 2%.
Innovations in the Restaurant Sector
Additionally, the emergence of virtual restaurants is changing the landscape of food service. These establishments focus on delivery and takeout, utilizing existing kitchens for meal preparation. Forecasts show that sales from these virtual dining concepts will exceed $2 billion in 2026, underscoring their significant role in the industry.
Insights from Industry Leaders
Charlie McConnell, Vice President of Industry Insights at IFMA, reassures stakeholders, stating that the foodservice industry has endured numerous challenges and continues to innovate in response to changing market conditions. Phil Kafarakis, CEO of IFMA, emphasizes the public’s desire for restaurant experiences, affirming that the industry will emerge stronger from current difficulties.
Access to Resources for Industry Insights
Members of IFMA have access to comprehensive market data and projections via the IFMA Scope portal. This resource provides invaluable insights to help businesses plan effectively and adjust to evolving consumer preferences.
About Food Away from Home Association
Founded in 1952, IFMA serves as a vital connection point for a diverse network of stakeholders in the food-away-from-home ecosystem. The association empowers its members through education, networking opportunities, and the sharing of best practices to foster growth and resilience within the industry.
Frequently Asked Questions
What is the main focus of the 2026 market forecast?
The 2026 market forecast focuses on the expected growth in food-away-from-home sales amid economic uncertainties and adjusting consumer behaviors.
How much are total FAFH sales expected to reach in 2026?
Total food-away-from-home sales to consumers are projected to reach approximately $1.1 trillion in 2026.
What sector is anticipated to see the most sales growth?
The fast-casual sector is expected to lead in sales growth next year, with a forecasted increase of 2%.
What role do virtual restaurants play in the forecast?
Virtual restaurants are anticipated to significantly contribute to the market, with sales expected to exceed $2 billion in 2026.
How does IFMA support its members in this environment?
IFMA provides members with access to market insights, educational resources, and networking opportunities to enhance business planning and adapt to market changes.
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