Resorts World Las Vegas Welcomes New EVP of International Marketing
Resorts World Las Vegas Welcomes Greg Shulman
Resorts World Las Vegas is excited to announce that Greg Shulman has joined the team as the Executive Vice President of International Marketing. This pivotal appointment reflects the resort's ongoing commitment to enhancing its global reach and maintaining its status as a premier destination in the gaming industry.
Greg Shulman's Background
With more than 30 years of experience in the casino and gaming sector, Greg Shulman brings an impressive portfolio of skills in player development and marketing strategies. He has held significant roles throughout his career, including serving as Executive Director of Marketing at the Bellagio, a renowned establishment in Las Vegas. His expertise is expected to be a valuable asset as Resorts World Las Vegas aims to expand its international player base.
Leadership Experience
Before his role at Resorts World, Shulman achieved notable success as the Vice President of Casino Marketing & Hospitality for MGM Resorts International, where he was influential in attracting a high-profile clientele. His return to the Bellagio saw him excel in International Marketing, a position that furthered his reputation in global hospitality and marketing.
Recent Achievements
Most recently, Shulman contributed to player development and guest relations at the Palms Casino Resort. His commitment to excellence was further demonstrated during his tenure as Chief Operating Officer at Sandia Resort & Casino in New Mexico, where he successfully led significant reopening efforts, achieving record profitability in a competitive market.
What This Means for Resorts World Las Vegas
Shulman's joining of the team signifies a proactive approach to enhancing the international marketing strategy at Resorts World Las Vegas. His focus on high-end player development will play a key role in the resort's efforts to attract a diverse and affluent clientele from around the world.
Expanding Global Presence
As Resorts World Las Vegas continues to evolve, Shulman’s expertise aligns perfectly with the resort's long-term vision to broaden its global footprint. The resort's Board Chairman, Jim Murren, expressed confidence in Shulman’s ability to attract new audiences and drive the financial growth essential for the continued success of the resort.
Shulman's Vision Ahead
In his own words, Shulman stated his excitement about this new chapter, emphasizing his eagerness to accelerate growth in the international VIP player market. His belief in Resorts World Las Vegas as a top-tier destination for guests across the globe underscores a shared vision for the property’s future.
About Resorts World Las Vegas
Resorts World Las Vegas LLC operates a world-class integrated resort that features over 3,500 hotel rooms and suites, alongside a diverse array of gaming, retail, dining, and entertainment options. Set on approximately 86 acres at the northern end of the Strip, the resort is designed to offer cutting-edge technology and unparalleled guest experiences.
Future Developments
With over 42 acres of undeveloped land, the potential for future growth is significant, offering unique opportunities that many competitors cannot match. The resort is part of the Genting Group, a global leader in the gaming and hospitality sector, with decades of experience operating integrated resorts in various highly regulated jurisdictions worldwide.
Frequently Asked Questions
What is Greg Shulman's role at Resorts World Las Vegas?
Greg Shulman is the Executive Vice President of International Marketing, focusing on enhancing the resort's global presence.
What experience does Greg Shulman have?
Shulman has over 30 years of experience in the gaming industry, having held key positions at Bellagio and MGM Resorts International.
What are the goals of Resorts World Las Vegas?
The primary goals include expanding its international player base and enhancing overall brand recognition in the global market.
How will Shulman's appointment impact Resorts World?
His appointment aims to strengthen the resort's marketing strategy, attracting a diverse clientele from various international markets.
What makes Resorts World Las Vegas unique?
With state-of-the-art amenities spanning over 86 acres, the resort offers a unique blend of luxury and entertainment that few competitors can match.
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