Redefining Sustainability: JELD-WEN's Green Innovations
JELD-WEN Expands Portfolio of Certified Sustainable Products
JELD-WEN products are now contributing to verified circular building practices across various European markets, showcasing the company’s leadership in sustainable innovation.
Introduction to JELD-WEN's Sustainability Commitment
As a key player in the building products industry, JELD-WEN has achieved significant milestones in its commitment to sustainability and innovation. The company has earned its second Cradle to Cradle Certified® product certification, expanding its range of certified sustainable doors while underscoring its dedication to environmental responsibility.
About Cradle to Cradle Certified® Standards
The Cradle to Cradle Certified® designation is one of the premier sustainability standards globally. This certification process evaluates products against stringent criteria, including material health, circularity, climate protection, water stewardship, and social fairness, ensuring that every aspect of the product’s lifecycle is considered.
Details of Newly Certified Products
JELD-WEN’s newly certified products are noteworthy for their innovative designs and sustainable materials. These include ADVANCELINE exterior doors from Latvia, high-performance doors from Denmark and Sweden, and compact doors also from Denmark. This diverse range of products spans several countries and demonstrates JELD-WEN's dedication to integrating sustainability into its manufacturing processes.
Significance of This Achievement
Guillaume Woringer, Vice President of Operations for JELD-WEN Europe, emphasized that this certification symbolizes how central sustainability has become to the company's innovation and operational strategies. He stated, "Achieving Cradle to Cradle certification is proof that sustainability is embedded in our product development. It showcases our team's technical excellence and enhances our competitive edge."
Responding to Regulatory Changes
With the introduction of upcoming regulatory frameworks like the EU Deforestation Regulation (EUDR), JELD-WEN is positioning itself ahead of the curve. This regulation will require businesses to demonstrate that their wood-based products are responsibly sourced, free from deforestation impacts. By aligning with Cradle to Cradle Certified® standards, JELD-WEN is ensuring robust environmental stewardship from material selection through to delivery, securing long-term value for its stakeholders.
Continuous Progress and Future Goals
Carolyn Payne, the Director of Global ESG for JELD-WEN, noted that the expansion of their Cradle to Cradle certification is a pivotal breakthrough in the company’s journey towards sustainable practices. She remarked, "It reflects our commitment to producing products that prioritize safety, circularity, and responsible manufacturing, and acknowledges the dedicated efforts of our global teams in embedding sustainability into every aspect of our value chain."
Commitment to Sustainable Innovation
As JELD-WEN continues to evolve as a global enterprise, its focus on sustainable innovations remains firm. This ongoing commitment reflects the company’s mission to create products that not only serve their customers but also protect and enhance the environment. JELD-WEN’s sustainability efforts are integral to achieving its global Environmental, Social, and Governance (ESG) goals.
Conclusion
Through initiatives like its Cradle to Cradle Certified® product expansion, JELD-WEN is setting a standard for the building products industry. With innovative designs and a strong commitment to sustainability, JELD-WEN is paving the way for a more sustainable future, benefiting customers and communities alike. Through responsible innovation, JELD-WEN exemplifies how integrating sustainability into core operations can lead to significant competitive advantages, ensuring that their products are not only functional but environmentally beneficial.
Frequently Asked Questions
What is Cradle to Cradle Certification?
Cradle to Cradle Certification is a globally recognized sustainability standard that assesses products for their environmental impact throughout their lifecycle, ensuring they are safe and beneficial for the environment.
How does JELD-WEN demonstrate its commitment to sustainability?
JELD-WEN demonstrates its commitment to sustainability through certifications like Cradle to Cradle, responsible sourcing of materials, and innovative product development that prioritizes environmental health.
What types of products has JELD-WEN certified?
JELD-WEN has recently certified a range of products, including exterior doors and high-performance interior doors, showcasing their commitment to creating sustainable building solutions.
Why is this achievement significant for JELD-WEN?
This achievement not only reinforces JELD-WEN’s leadership in sustainable practices but also prepares the company for upcoming regulations requiring proof of responsible sourcing and reduced environmental impact.
Who can I contact for more information about JELD-WEN?
You can reach out to JELD-WEN’s Communications Director, Amy Simpson, for any inquiries regarding their sustainable initiatives and products.
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