Rapala VMC Corporation Strengthens Management Team with Tuma
Updates on Rapala VMC Corporation Leadership
Rapala VMC Corporation has recently made an important change in its global management team. Effective immediately, Travis Tuma has joined the Global Management Team, marking a significant addition to the company's leadership.
Travis Tuma's Appointment
With a rich history of contributing to Rapala VMC USA since 2006, Tuma began as a Sales Manager and ascended to the US Senior Leadership Team in 2022 as Vice President of Sales. Starting January 1, 2026, he will step into the role of President of Rapala VMC USA as Marcus Twidale transitions back to Europe to lead the Rapala Brand and Group Strategic Brand Management.
Words from Leadership
The President and CEO, Cyrille Viellard, expressed confidence in Tuma's capabilities, stating, "I am very pleased to have Travis in the Global Management Team. He brings with him a strong focus on sales and deep knowledge of our biggest market area in the USA. As a colleague, he is a highly valued team member and complements the current Global Management Team perfectly. I want to congratulate him for his appointment as a new member of the Global Management Team."
About Rapala VMC Corporation
Rapala VMC Corporation is recognized as a leader in the fishing tackle industry, backed by the largest distribution network globally. The company holds a dominant position in markets centered around fishing lures, treble hooks, and fishing-related knives and tools. Manufacturing facilities are strategically located in Finland, France, Estonia, and the UK.
Obligations and Acknowledgments
With net sales reported at EUR 221 million for the past year, the Group employs approximately 1,400 people across 40 countries, demonstrating a robust commitment to growth and innovation. The renowned brand portfolio includes names like Rapala, VMC, Sufix, and 13 Fishing, enhancing its market reputation. Since 1998, Rapala VMC Corporation's share has been publicly traded on the Nasdaq Helsinki stock exchange.
Additional Contact Information
For any inquiries related to investor relations, please reach out to Tuomo Leino at +358 9 7562 540.
Frequently Asked Questions
What recent changes occurred at Rapala VMC Corporation?
Travis Tuma has been appointed to the Global Management Team, taking over as President of Rapala VMC USA in early 2026.
Who is the President and CEO of Rapala VMC Corporation?
The current President and CEO is Cyrille Viellard, who supports the strategic direction of the company.
What markets does Rapala VMC Corporation operate in?
Rapala VMC predominantly operates in the fishing tackle industry, focusing on fishing lures, hooks, and related tools.
Where are Rapala VMC Corporation's manufacturing facilities located?
The manufacturing facilities are located in Finland, France, Estonia, and the UK.
How long has Rapala VMC Corporation been publicly traded?
Rapala VMC Corporation has been listed on the Nasdaq Helsinki stock exchange since 1998.
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