Ram Brand Enhances 'The Calling' Campaign with J.J. Watt During Football Season

Ram Brand Unveils New Campaign with J.J. Watt

Ram has stepped up its marketing game this football season by evolving its campaign dubbed 'The Calling' to feature NFL star J.J. Watt. The campaign's centerpiece is a compelling commercial named 'Wiser,' which highlights both the athlete and the significant greater purpose behind his foundation.

Focus on the JJ Watt Foundation

The 'Wiser' commercial shines a light on the JJ Watt Foundation, an organization dedicated to funding after-school athletic programs for middle school students across the United States. This initiative aims to provide essential resources that promote physical activity, teamwork, and character development in underprivileged communities. The commercial's poignant message aligns with the core values upheld by Ram, emphasizing the brand's commitment to service and community involvement.

Spotlight on Ram's New Vehicle

In the new ad, viewers will get a glimpse of the 2025 Ram 1500 Limited, equipped with the High-Output 3.0L Hurricane engine. This innovative vehicle not only represents Ram's advanced engineering but also serves as a valuable tool for its users, driving home the idea of capability and reliability. Ram is also an official sponsor of the College Football Playoff, underscoring the brand's integration into the heart of college sports culture.

J.J. Watt's Insights

J.J. Watt articulated his profound gratitude towards Ram for supporting his foundation's mission. He expressed, "My goal with the JJ Watt Foundation is to provide opportunities for kids in disadvantaged areas. I'm thankful that Ram is helping to shed light on this important work that we do." This partnership illustrates how major brands can leverage their influence to support noble causes.

Expanding the 'The Calling' Campaign

The 'Wiser' commercial will be disseminated across various platforms, including social media and traditional broadcasting, allowing a diverse audience to engage with its heartfelt message. Additionally, it marks another chapter in the 'The Calling' campaign, which showcases Ram's extensive lineup of trucks, including its heavy-duty models and the ProMaster van. This campaign resonates with consumers by integrating Ram's dedication to quality and strength with messages of community support.

Ram's Commitment to Excellence

Through this campaign, Ram continues to outperform competitors and set industry benchmarks. Their commitment is evident in features like segment-first torque with Cummins Turbo Diesel engines, luxurious interiors like the Ram 1500 Tungsten, and superior ride quality. Furthermore, Ram's focus on providing best-in-class rear legroom and cargo space highlights their dedication to enhancing user experience and satisfaction.

The Importance of Community Support

Since its inception, the JJ Watt Foundation has already raised over $6,900,000 for middle school athletic programs. The foundation's efforts focus on instilling values such as accountability, teamwork, and perseverance among youth, fostering essential life skills within a supportive environment. With Ram's partnership, this crucial work gains greater visibility, inspiring others to contribute to similar causes.

Ram's Place in the Auto Industry

Founded as a standalone division in 2009, Ram has made its mark in the automotive world by delivering top-quality trucks designed to meet consumer demands. The brand stands tall with its comprehensive range of trucks designed for functionality and comfort. By consistently riding the wave of innovation, Ram has emerged as an industry leader, receiving accolades for both quality and customer loyalty.

Frequently Asked Questions

What is the 'Wiser' campaign about?

The 'Wiser' campaign focuses on J.J. Watt's philanthropic efforts through his foundation, emphasizing support for after-school athletic programs for middle school students.

Which vehicle is featured in the campaign?

The 2025 Ram 1500 Limited is prominently featured in the campaign, showcasing its new High-Output 3.0L Hurricane engine.

How does Ram support the community?

Ram supports the community through initiatives like partnering with the JJ Watt Foundation, which funds athletic programs for underprivileged youth.

What are some of Ram's notable vehicle features?

Ram trucks are recognized for their high torque, luxurious interiors, best ride quality, and spacious designs tailored to accommodate families and work needs.

Where can I find more information about Ram?

For more information about Ram and its offerings, visit their official website or check their social media channels.

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