Raising Awareness with Innovative Heat Relief Campaign
Collaborative Campaign for Heat Relief Awareness
For the Second Consecutive Year, Digital Billboards Inform the Public
In a significant initiative, Clear Channel Outdoor (NYSE: CCO) joins forces with Maricopa County to combat the dangers posed by extreme heat. This partnership expands upon last year's successful campaign aimed at raising public awareness of crucial heat relief resources available during the sweltering summer months.
Vital Resources for Local Communities
The newly launched digital billboard campaign is set to educate residents and tourists about over 200 local heat relief sites. Each location is equipped to help individuals stay cool amid the harsh conditions typical of late spring and summer seasons.
Importance of Community Safety
Maricopa County has been proactive in addressing heat-related risks by promoting resources that can significantly reduce heat-related illnesses and fatalities. Chairman of the Maricopa County Board of Supervisors, Thomas Galvin, emphasizes the urgency of heat safety, stating that extreme temperatures can be lethal. He urges those in distress to utilize the 211 service for immediate help.
Reducing Heat-Related Fatalities
Last summer marked a notable reduction in heat-related deaths in the region, a significant trend attributed to increased public awareness. Reports indicate 602 confirmed deaths due to heat in 2024, down from the peak of 645 the previous year despite facing a record 113-day stretch with temperatures exceeding 100° F.
Collaboration for Community Resilience
City leaders, including Phoenix Mayor Kate Gallego, highlighted the importance of providing respite centers open late at night and during the day. This outreach, enhanced through partnerships with 211 Arizona and Clear Channel Outdoor, aims to ensure that all citizens are informed about the available resources crucial for survival during extreme heat events.
The Role of 211 Arizona
211 Arizona plays a pivotal role in connecting those in heat emergencies with local resources, operating under Clear Channel Outdoor's donated billboard visibility. Their service is available from 9 a.m. to 7 p.m. and provides assistance in both English and Spanish, broadening the reach of support available to those in need.
Continuous Community Engagement
Community stakeholders are committed to amplifying awareness about heat-related resources. Adriane Youngblood, President of Clear Channel Outdoor's Arizona division, expresses hope that their efforts will guide residents promptly to necessary assistance, be it finding cooling centers or accessing other vital services to beat the heat.
Looking Ahead
This ongoing partnership signifies a united front in the fight against extreme heat conditions, striving not only to inform but also to safeguard lives. Residents are encouraged to remain vigilant and aware of their surroundings as temperatures continue to rise.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of innovation within the out-of-home advertising sector. Their extensive digital advertising platforms and analytics capabilities play a crucial role in connecting advertisers with a broad consumer base.
About Maricopa County
Maricopa County stands as one of the nation’s rapidly expanding counties, focusing on enhancing the quality of life for its residents while providing essential public services.
Frequently Asked Questions
What is the main purpose of the heat relief campaign?
The campaign aims to increase awareness about available heat relief resources to protect residents from extreme heat.
How many local heat relief sites are promoted in this campaign?
Over 200 local heat relief sites are highlighted in the campaign to help the community stay cool and safe.
Who can utilize the 211 Arizona service?
211 Arizona is available for anyone in heat emergencies needing resources or assistance, operating in English and Spanish.
How did the number of heat-related deaths change last year?
Last year, there were 602 confirmed heat-related deaths, a decrease compared to 645 the previous year.
What role does Clear Channel Outdoor play in this initiative?
Clear Channel Outdoor donates billboard space to promote the heat relief campaign and enhance community outreach efforts.
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