QuestionPro's Strategic Acquisition Enhances Podcast Landscape

QuestionPro Expands Its Reach with Podcast Acquisition

QuestionPro, a trailblazer in online survey and research services, has taken an exciting step forward by acquiring the renowned Happy Market Research Podcast. With a wealth of over 480 episodes and an impressive 268,000 listens, this podcast stands as a beacon in the market research industry, now poised to elevate its brand as Happy Market Research by QuestionPro.

Engaging Industry Insights

For eight remarkable years, Jamin Brazil, a prominent figure in the market research field and former CEO of FocusVision, has steered the podcast, navigating listeners through a rich landscape of insights and innovation. The format has attracted professionals from various sectors, featuring exclusive conversations with influential leaders from major companies like GoDaddy, LinkedIn, and Adobe. Additionally, the show has brought exciting coverage from prestigious industry events, offering listeners unique content that dives into the latest technology trends and actionable market strategies.

Leadership and Vision

The acquisition resonates deeply with QuestionPro’s mission to democratize market research, making it accessible to everyone. Through its extensive range of events and initiatives, the company champions a movement to enhance understanding of customer and employee experiences. Vivek Bhaskaran, QuestionPro’s founder and CEO, expressed excitement about the acquisition and the excellent rapport he has built with Jamin Brazil over the years.

Continued Collaboration

In a seamless transition, Brazil will remain actively involved throughout 2025, ensuring the podcast maintains its quality and engagement. He will assist in key areas such as guest recruitment, topic selection, and overall production dynamics. The new hosting role will be taken on by Dan Fleetwood, President of Research and Insights at QuestionPro, marking a significant shift from the longstanding “Friday Live with Dan” series.

Embracing the Future

Brazil reflected on his experience, stating, "I've had a tremendous amount of fun building this podcast over the past eight years, but I know it's in great hands with the team at QuestionPro." There is a shared enthusiasm to not only preserve the podcast's integrity but also propel it into a new era that promises continued growth and engagement with its audience.

QuestionPro's Evolution

Founded in 2006, QuestionPro has consistently made strides in providing online survey and research solutions to a diverse clientele that includes small businesses, academic institutions, and multinational corporations. Their services encompass a broad spectrum, from customer experience solutions to advanced data visualization, highlighting their commitment to supporting organizations in making informed decisions through data.

A Network of Support

With a global presence that spans numerous countries, QuestionPro prides itself on offering clients round-the-clock support from skilled specialists. Their focus on integrating innovative tools and technologies helps to not only gather insights but to also enhance consumer engagement effectively. As they continue to grow their portfolio, the recent acquisition represents a strategic move to bolster their influence in the market research domain.

Frequently Asked Questions

What led to QuestionPro's acquisition of Happy Market Research Podcast?

QuestionPro acquired the podcast to extend its reach and commitment to making market research accessible to all, leveraging its popularity and engaging content.

Who will host the Happy Market Research Podcast moving forward?

Dan Fleetwood, QuestionPro’s President of Research and Insights, will take over as the new host, following Jamin Brazil's departure.

How will Jamin Brazil contribute post-acquisition?

Jamin Brazil will assist with the podcast until the end of 2025, focusing on guest selection, topic generation, and overall production quality.

What is QuestionPro's background?

Founded in 2006, QuestionPro provides online survey services and research insights to a diverse clientele, emphasizing data-driven decision-making.

How does this acquisition benefit market research professionals?

The acquisition enhances content availability and quality in the market research field, providing deeper insights and strategies for professionals across industries.

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