Quad and Capmont Finalize Strategic Operational Transition
Quad/Graphics Sells European Operations to Capmont
Quad/Graphics, Inc. (NYSE: QUAD), known for its innovative marketing experience solutions, has finalized the sale of its European operations for €41 million (around $42 million). This transaction involves the transfer of various assets and personnel to Capmont GmbH, a private capital investment manager based in Germany.
Details of the Transaction
The sale encompasses all employees and facilities associated with Quad/Graphics Europe, including print and ink-manufacturing operations located in Wyszków, Poland, as well as the Peppermint agency in Warsaw. Furthermore, it includes operations of Quad POS, which operates across Europe. Notably, Quad's shared services employees in Poland, who support the integrated marketing platform in other regions, are not included in this sale.
Purpose of the Sale
Quad intends to utilize the proceeds from this transaction primarily for debt reduction and investments aimed at enhancing its marketing experience (MX) offerings. This strategic decision aligns with the company’s ongoing mission to optimize its portfolio and drive shareholder value.
Statements from Leadership
Joel Quadracci, Chairman, President, and CEO of Quad, expressed satisfaction with the completion of the transaction, stating, "We are pleased to have completed this transaction with Capmont." He emphasized that this divestiture plays a pivotal role in refining Quad's business strategy as a marketing experience company, focusing on maintaining cutting-edge print operations in key areas that enhance client value.
About Quad/Graphics, Inc.
Quad (NYSE: QUAD) is a prominent marketing experience company dedicated to fostering direct connections between brands and consumers through its extensive MX Solutions Suite. This suite includes a variety of marketing and print services, seamlessly integrating creative production and media solutions across various channels. With state-of-the-art technology and deep data insights, Quad simplifies marketing complexities and delivers tailored solutions that enhance client objectives.
The company boasts a workforce of over 12,000 employees across 14 countries and serves approximately 2,500 clients. It has a strong emphasis on industries like retail, consumer packaged goods, direct-to-consumer services, financial services, and healthcare. Quad's recognition among the largest agency firms in the U.S. by Ad Age, buttressed by its full-service media agency Rise and creative agency Betty, underscores its pivotal role in the advertising landscape.
Investment in Innovation and Services
Quad is committed to continually investing in technology and innovative solutions that streamline marketing processes and enhance customer engagement. This focus not only helps Quad meet the changing demands of the market but also reinforces its reputation as a leading provider of marketing solutions. The diverse range of services and capabilities positions Quad as a forward-thinking player capable of adapting to the evolving needs of its clients.
Future Directions
The sale of the European operations is a strategic maneuver for Quad, enabling it to concentrate resources and efforts on its most profitable markets. With an eye towards growth and expansion, the company is poised to leverage its integral marketing platform to deliver greater value for its clients.
Frequently Asked Questions
What did Quad sell?
Quad sold its European operations for €41 million to Capmont GmbH, including its print and ink-manufacturing facilities and related personnel.
Why did Quad sell its European operations?
The sale allows Quad to reduce debt and invest in improving its marketing experience offerings, aligning with its strategic focus on growth.
Who is Capmont GmbH?
Capmont GmbH is a Germany-based entrepreneurial private capital investment manager involved in the acquisition of Quad’s European operations.
What services does Quad provide?
Quad offers a comprehensive range of marketing services, including print, digital media, and integrated marketing solutions tailored to client objectives.
How many people does Quad employ?
Quad employs over 12,000 individuals across 14 countries, serving around 2,500 clients, highlighting its substantial presence in the marketing industry.
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