Protect Our Winters Launches New Initiative for Water Advocacy
Empowering Water Advocacy Through the POW Water Alliance
Protect Our Winters (POW) has embarked on an exciting chapter by launching the POW Water Alliance. This initiative brings athletes, creatives, scientists, and brands from the world of water sports together to advocate for climate action. The aim is clear: to strengthen the relationship between advocacy, sports, and science. Founding partner 11th Hour Racing plays a crucial role in this endeavor, helping to unite climate leaders from various backgrounds.
The Mission Behind POW Water Alliance
Since its inception in 2007, POW has engaged outdoor enthusiasts, from skiers to climbers, in creating systemic climate solutions. With over 180 million Americans participating in outdoor activities, this community—often referred to as "the Outdoor State"—is a significant force for climate progress. POW is now ready to extend its advocacy model to address vital water-related climate issues.
Focusing on Water-Related Climate Issues
The POW Water Alliance will pay special attention to pressing water-related climate challenges, including issues such as warming waters, rising sea levels, and the health of rivers, which can dramatically affect ecosystem stability. The program will encourage policy engagement at various levels and promote community mobilization through climate storytelling.
Dynamic Voices in the Water Community
The alliance has kicked off with a diverse group of influential voices from different water sports. These include surfers, sailors, anglers, and paddlers who will share their personal stories on how climate change affects their activities and local environments. This sharing of experiences is vital for driving awareness and advocacy.
Recognizing Founding Members
Among the founding members of the POW Water Alliance are several inspiring figures: Hilary Hutcheson, a conservation leader and fly-fishing guide from Montana; Eeland Stribling, a wildlife biologist and comedian; Francesca Clapcich, an Olympian and professional sailor; Christine Cavallo, a U.S. national team rower; and Liz Clark, an advocate for sustainable living.
Expanding the Coalition
Additional members of the alliance include Mario Ordoñez-Calderón, an Indigenous surfer, and Cliff Kapono, a professional surfer with a PhD in chemistry, who blends Indigenous wisdom with modern scientific approaches to safeguard ocean ecosystems. Together, their insights and experiences create a strong foundation for the POW Water Alliance.
Working Together for Greater Impact
POW's collaborative efforts extend to a range of creatives and scientists, such as surf photographer Morgan Maassen and climate artists like Jill Pelto. Their collective mission is to highlight the connection between water health and climate action.
Shared Vision for Ocean and Water Health
POW's Brand Alliance associations underscore the importance of partnerships in fulfilling this initiative. With support from organizations like 11th Hour Racing and Fishpond, the POW Water Alliance aims to create a unified approach to combat climate change effects through innovative storytelling and community-driven action.
Voices of Passion and Purpose
"Partnering with 11th Hour Racing allows us to leverage the compelling narratives from water-based recreation communities. These stories are crucial in shifting the climate conversation," remarked Jeremy Jones, Professional Snowboarder and Founder of Protect Our Winters. As communities face rising tides and changing weather patterns, there’s a pressing need for advocacy that encapsulates the concerns of those who work and play in watery environments.
Building Community Through the Initiative
The process of launching this initiative at Climate Week NYC highlights the urgency and importance of addressing water issues. Key figures from both POW and 11th Hour Racing will participate in discussions focused on climate action, emphasizing the significance of connecting land, water, and climate.
Becoming a Voice for Change
As the POW Water Alliance strives to protect precious water resources, there’s a call to action for individuals who care about their environments. This initiative encourages community members to step forward, share their stories, and contribute to a movement that links recreation, ecological health, and climate advocacy.
Frequently Asked Questions
What is the POW Water Alliance?
The POW Water Alliance is an initiative aimed at uniting various stakeholders from water-based sports and communities to advocate for climate action focused on water and its ecosystems.
Who are the founding members of this alliance?
Founding members include conservation leaders, professional athletes, and advocates for sustainability who are committed to addressing climate issues impacting water bodies.
Why is water advocacy important?
Water is essential for life, and its health directly impacts ecosystems, communities, and recreational activities. Advocating for water helps to address climate change's serious effects on these areas.
How is POW leveraging storytelling?
POW uses personal anecdotes from community members to create awareness of climate issues and inspire action through shared experiences related to water and recreation.
What role does 11th Hour Racing play in the alliance?
11th Hour Racing is a founding partner that supports the POW Water Alliance through resources and a shared commitment to enhancing ocean and water health.
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