Procter & Gamble's Crest Whitestrips Backed by Advertising Standards
Procter & Gamble’s Crest 3D Whitestrips Claims Endorsed
New York, NY — A recent determination by the BBB National Programs National Advertising Division has shown strong support for Procter & Gamble Company’s (P&G) claims regarding the effectiveness of its Crest 3D Whitestrips in removing years of tooth stains. This outcome follows a challenge put forth by GuruNanda LLC, a competitor in the oral care sector.
Understanding Crest 3D Whitestrips
P&G offers Crest 3D Whitestrips in a variety of formulations, catering to different consumer needs based on the strength of hydrogen peroxide, application time, and number of treatments. Clearly displayed on the product packaging are statements like, "Removes Years of Stains in Just 1 Hour," demonstrating the efficacy consumers can expect from these products.
The Whitening Mechanism
The unique selling proposition of Crest 3D Whitestrips lies in the innovative use of hydrogen peroxide. This ingredient is key to combating intrinsic yellowing of teeth—a common issue that cannot be addressed by regular brushing or professional dental cleaning. To substantiate their claims, P&G presented extensive research indicating that the natural aging process significantly contributes to the yellowing of teeth.
Supporting Studies
Four comprehensive meta-analyses submitted by P&G revealed a consistent rate of tooth yellowing over time, known as the Yellow Slope Value. They demonstrated that regardless of age, all teeth yellow at a similar rate each year. Moreover, P&G included clinical studies that measured the degree of discoloration post-treatment, allowing them to outline precisely how many "years" of stains the Crest 3D Whitestrips could effectively remove.
Results of the Evaluation
After reviewing the evidence, the NAD concluded that P&G’s claims regarding the removal of years of stains by Crest 3D Whitestrips are valid and justifiable. The corporation expressed gratitude for the NAD's recognition of their commitment to truth in advertising.
About the National Advertising Division
The National Advertising Division operates under BBB National Programs, a nonprofit entity dedicated to enhancing consumer trust through independent industry self-regulation. This division monitors advertising practices across various media to uphold standards that ensure truthfulness and fairness in the marketplace.
Impacting Trust in the Oral Care Industry
P&G’s compliance with these advertising standards represents a significant step toward maintaining consumer confidence in oral care products. As Crest 3D Whitestrips continue to capture consumer interest, their scientifically-backed claims help reassure buyers of the promises made regarding stain removal and overall dental health.
Contributions to Consumer Experience
By implementing rigorous self-regulation, P&G and other companies play a vital role in ensuring consumers receive honest and transparent information about dental care options. This creates a marketplace where informed choices can flourish, ultimately bridging the gap between consumer expectations and actual product performance.
Frequently Asked Questions
What are Crest 3D Whitestrips?
Crest 3D Whitestrips are at-home teeth whitening products that remove stains from teeth using hydrogen peroxide.
Who challenged Procter & Gamble’s claims?
GuruNanda LLC challenged P&G’s advertising claims regarding Crest 3D Whitestrips.
What did the National Advertising Division conclude?
The NAD concluded that P&G’s claims about stain removal effectiveness are substantiated by evidence.
How does hydrogen peroxide work in teeth whitening?
Hydrogen peroxide penetrates tooth enamel to break down stain compounds, effectively whitening the teeth.
Why is consumer trust important in the oral care market?
Consumer trust is crucial for ensuring that individuals feel confident in the products they choose for their dental health, promoting informed decisions based on reliable information.
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