PrimeSource Brands Boosts Outdoor Living Portfolio with Acquisition
PrimeSource Brands Expands with Keylink Acquisition
PrimeSource Brands, a reputable provider of specialty branded building products, has recently made a significant move by acquiring Keylink. This strategic acquisition is aimed at enhancing PrimeSource's capabilities, particularly in the outdoor living segment, a rapidly growing area of their business.
About Keylink and Its Offerings
Keylink is recognized as a leading provider of aluminum railing systems for both residential and commercial installations. The company has built a strong reputation for its commitment to quality and the ease of installation of its products. This acquisition will add over 3,000 new SKUs to PrimeSource Brands' existing outdoor living product portfolio, thus further diversifying its product offerings.
Strengthening Partnerships
Tom Koos, CEO of PrimeSource Brands, expressed enthusiasm about the acquisition, noting the long-standing relationship with the Keylink team. He highlighted the potential for the acquisition to bolster their outdoor living segment, which has shown considerable growth. This partnership reflects PrimeSource's commitment to delivering high-quality products and services to their customers.
Strategic Growth Initiatives
The acquisition demonstrates PrimeSource Brands' ongoing strategy of identifying and pursuing new growth avenues. José E. Feliciano, Co-Founder and Managing Partner at Clearlake Capital, echoed this sentiment by emphasizing their collaborative efforts with PrimeSource Brands to scale specialized branded building products effectively. Through the use of their proven O.P.S.® playbook, they aim to optimize the integration of Keylink and enhance operational efficiency across all platforms.
About PrimeSource Brands
PrimeSource Brands stands as a national leader in providing specialty branded building products, featuring a diverse catalog that includes over 85,000 SKUs ranging from construction fasteners to functional hardware. The company operates a comprehensive network serving more than 45,000 customer locations through various strategically positioned distribution centers across multiple states.
Commitment to Quality and Customer Service
One of the key elements that sets PrimeSource Brands apart is its unwavering focus on customer satisfaction and brand value. The newly expanded product line with Keylink will enable contractors and builders to access high-quality aluminum railing options seamlessly. Keylink's ability to deliver exceptional customer service through collaborative efforts with its distributors will undoubtedly enhance the overall customer experience.
Looking Ahead
As PrimeSource Brands integrates Keylink into its operational framework, the company is poised to strengthen its position in the outdoor living market. This acquisition is set to not only expand the product offerings but also improve service capabilities, ultimately benefitting end-users and contractors alike.
Frequently Asked Questions
What does PrimeSource Brands do?
PrimeSource Brands is a national provider of specialty branded building products, with a vast array of offerings exceeding 85,000 SKUs.
Why did PrimeSource Brands acquire Keylink?
The acquisition aims to enhance PrimeSource's outdoor living product portfolio by integrating Keylink's quality aluminum railing systems.
How will this acquisition impact customers?
Customers will benefit from an expanded product range and improved service quality in the outdoor living segment.
What is the significance of O.P.S.® playbook in this acquisition?
The O.P.S.® playbook is utilized by Clearlake Capital to optimize operational processes and enhance integration during acquisitions.
What are the future plans for PrimeSource Brands?
PrimeSource Brands plans to continue pursuing strategic acquisitions to strengthen its position in various product segments and enhance service capabilities.
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