Posted On: 09/25/2013 8:31:26 AM
Post# of 99130
NLEF .0024 GENERAL STRATEGY
We are a diversified beverage holding company acquiring brands, distributors and co-packers within the beverage industry. Our strategy follows the initial success of our award winning New Leaf Brands ready-to-drink teas and lemonades. We intend to continue to market broadly our New Leaf branded products as well as acquire additional regional beverage brands in complementary categories. As part of our brand acquisition strategy, we will acquire a portfolio of branded proprietary products, with distinctive packaging and deep regional appeal, in the following categories:
? Ready-to-drink Lemonades and Teas
? Carbonated Beverages
? Juice and Juice Blends
? Weight Control drinks
? Water and Enhanced Water
? Functional/Health and Wellness drinks
http://www.marketwatch.com/story/10-q-new-lea...2013-06-27
We are a diversified beverage holding company acquiring brands, distributors and co-packers within the beverage industry. Our strategy follows the initial success of our award winning New Leaf Brands ready-to-drink teas and lemonades. We intend to continue to market broadly our New Leaf branded products as well as acquire additional regional beverage brands in complementary categories. As part of our brand acquisition strategy, we will acquire a portfolio of branded proprietary products, with distinctive packaging and deep regional appeal, in the following categories:
? Ready-to-drink Lemonades and Teas
? Carbonated Beverages
? Juice and Juice Blends
? Weight Control drinks
? Water and Enhanced Water
? Functional/Health and Wellness drinks
http://www.marketwatch.com/story/10-q-new-lea...2013-06-27
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