Important fine tuning of focus that has Phamajanes and Simple Prepay written all over it. The big money, collected at point of sale, is in branding and product licensing linked to robust product sales, as Future and others have well argued. That pro forma statement gave more than a hint of astonishingly lavish sales of Yak and Yeti (without the Phamajanes platform). That was just the opening gambit. Meanwhile, Yak and Yeti are marching into more and more collectives. In this cloistered market, products sell themselves. In addition, more branding and licensing could well be on the way. The products have elite pricing, and there is enormous demand. SK tight with the collectives, the captive market.

SK ATM in the making here.  

Services|Retail (Catalog & Mail Order)

Thanks for that important indicator.