Posted On: 09/20/2013 3:58:20 PM
Post# of 36729
In that scenario, SK would not own the brand. It would be a licensee like SK is a licensee for Yak and Yeti brands.
Benz on Yak and Yeti brands (Q&A): "The short answer is that we control the license and recipes to use the Yak and Yeti product brands. We're working on new packaging, and you should start to see that on dispensary shelves in the next few months."
Good luck to Shively creating Starbucks of MMJ. Long haul, many formidable pot holes. In the meantime, Shively, through a stake in SK and a non-exclusive licensing agreement, derives more immediate revenue and achieves great brand exposure through established infrastructure. Added kicker is big stock appreciation.
Benz on Yak and Yeti brands (Q&A): "The short answer is that we control the license and recipes to use the Yak and Yeti product brands. We're working on new packaging, and you should start to see that on dispensary shelves in the next few months."
Good luck to Shively creating Starbucks of MMJ. Long haul, many formidable pot holes. In the meantime, Shively, through a stake in SK and a non-exclusive licensing agreement, derives more immediate revenue and achieves great brand exposure through established infrastructure. Added kicker is big stock appreciation.
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