Allyn on celebrity endorsements: "I have a huge background in this space and that's a great question and an obvious one, I think. We're looking at various partners -- board members, advisory board members and endorsers -- every day. 

But this process requires some care. We want to be very careful who we pick -- what their background is, their experiences, knowledge, skillsets, accomplishments and connections -- to be able to be able to leverage their involvement for maximum gain for the company and its shareholders.

So I can say that, yes, we are always looking at this and that we intend to close and announce some interesting affiliations in the coming weeks."