Ok, so 15 cities would've cost $100k a month, but what happened to all the advertisers we were suppose to have already lined up? Great, Filmon is a high traffic site, but they also have hundreds of channels to choose from, what's to attract them to VUTV over the others? You need to attract high quality unique viewers (meaning repeat viewers who stay on the channel for periods longer than 2-3 minutes) in order to increase the value of your ad space real estate. Only then can you make a solid amount of revenue from Direct Sales of ad space.