They make stuff up as they go along.  This is their job.  I wounder if some of these numbnuts has been buying shares in secret behind their boss back?  What sort of low life goes to work every day and has their morning coffee and then say's ready for work.  Then comes home at the end of the day and say's honey I made 20 posts of misinformation and lies.  That's great honey.  Or something like that.