Rajesh Babaria, incoming CEO of UWRL, said, "At Key Technolabs, we are constantly looking to develop easy solutions to complex problems. For the last few weeks, our analyst team has been working on an idea related to the e-commerce industry. We are looking to develop a platform wherein people can build their own e-commerce shop within minutes. They can establish their store, sell products, accept payments and even promote their individual brands. Lots of people are looking forward to selling their products online, but many do not succeed due to the time-consuming and expensive process of building e-commerce stores online. This means that only people with enough funds can build online stores, which is a crucial limitation to the growth of the online industry.