I agree. No doubt of it. However, do you remember the story where the clue to solving the crime was that the dog didn't bark? Sherlock Holmes was puzzled why a dog didn't bark at an intruder. Dogs always bark at intruders. The answer of course was the dog must have known the intruder well. Once the detective established that, solving the crime wasn't difficult. 

Here the dog that didn't bark is the strange and uncharacteristic absence of fins at the MG website and MG twitter, not to forget no PR either. The company's current behavior doesn't compute with SK MG history or business sense or even common sense. Therefore, there must be a good reason. There has to be a solid reason that explains why mgmt didn't bark.