Fuse Science Announces Licensing and Distribution Agreements with Mission Product Holdings, Inc.

PR Newswire

MIAMI LAKES, Fla., Feb. 27, 2012

MIAMI LAKES, Fla. , Feb. 27, 2012 /PRNewswire/ -- Fuse Science Inc (OTCQB: DROP), ( www.fusescience.com ), announced today that it has entered into licensing and distribution agreements with Mission Product Holdings, Inc., the parent company of Mission Athletecare ™ ( www.missionathletecare.com ), to facilitate consumer access to Fuse Science's unique medicine and nutrient delivery technology.

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As part of the licensing agreement, Fuse Science has licensed to Mission its proprietary transdermal delivery technology , which can enhance the way consumers receive medicines or nutrients in comparison to traditional skin products by speeding up their delivery through the skin – a significant advantage for Mission's athletic consumer base. By licensing Fuse Science's technology, Mission has the opportunity to develop superior product formulations that not only complement its existing line of performance skincare products, but deliver their intended benefits faster and more effectively than ever before.

The distribution agreement provides Fuse Science with access to a robust network of food, drug and sporting goods retailers, representing nearly 20,000 locations, which currently carry the Mission brand. Fuse will start by offering its line of innovative drop technology products which are supported by golf superstar, Tiger Woods. The drop line of performance products will use cutting-edge body absorption technology to allow fast delivery of energy and electrolytes with a single drop of liquid administered in the mouth. The initial products in this unique drop range will consist of:

• PowerFuse™ – An all-natural, faster-acting energy source with longer-lasting results in a single drop


• HydroFuse™ – Concentrated electrolyte delivery in a single drop taken before exercise for stronger, sustained performance


• NutriFuse™ – Vitamin drops designed for faster absorption, antioxidant support and better nutrition

"We're excited to be entering into this relationship with Mission – an innovative company dedicated to solving problems unique to athletes and setting a new standard for how sporting companies can make an impact in the market," said Brian Tuffin , Fuse Science's Chief Executive Officer. "We believe that combining our proprietary technology with their distribution channels and expertise is a winning formula for our future growth and product differentiation."

"The opportunity to leverage our position as a true pioneer of sports innovation within our network of retail partners by introducing Fuse technologies is very compelling," said Mission's President, Josh Shaw . "We're very excited about the prospects for this relationship and we're looking forward to being 'Powered by Fuse'!"

Fuse Science is a company with a dual track strategy for commercializing its delivery technology and systems that is expected to position the company for significant growth. The first strategy is to offer category exclusivity licensing opportunities to existing brands which will enhance brand differentiation and the second is accelerating distribution of the company's Powered By Fuse!™ performance products, by leveraging relationships such as Mission's retail network. These agreements with Mission are the latest in a series of anticipated distribution and partnership deals for Fuse Science.

About Fuse Science Inc.

Fuse Science Inc. (OTCQB: DROP ), is an innovative consumer products holding company based in Miami Lakes , Florida.  Fuse Science is the developer of new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals.  The company has successfully developed and maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly - all in a concentrated "DROP" form that is simply applied under the tongue.  The Fuse Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products.  Information about Fuse Science is available online at www.fusescience.com   and www.poweredbyfuse.com   or by calling 305-503-FUSE (3873)