the release first off throws the shorts and flips off..lol 2ndly, it gives existing investors a chance to digest the information and also attract newbie investors when all the hype has subsided during the market hours. Now people have two days to mull over the information, get familiar with the co. and this just adds to the DD available. Also helps people make a decision to buy in. it seemed to work the last time causing a market rush on Monday. Let's see if this strategy repeats itself this Monday.