Content is obviously the key to CVDN out competing their competitors.  I think that is why we have been seeing all sorts of teaser PRs from them highlighting specific airports, but those releases have been light on content.  The content provided is taking new media ventures like this in a common sense direction, and if CC weren't excited about it they wouldn't be holding the content card close to the vest and waiting for a WSJ exclusive.  If I understand it correctly, IC Places only pays for production costs, right?  I mean, you don't need a sales department to sell ad space when you've signed a four year contract to provide content.