It's clear that binge viewing is in the best interest of the consumer. There may be something lost at the water cooler as everyone's on a different episode of a popular show, but we live in "on-demand" times, and it has to be disruptive that a cable company charging more than $100 a month on average is being outdone by a $7.99-a-month streaming service.

There are plenty of companies with a lot to lose if binge viewing continues to gain in popularity.