World Assurance Group (symbol: WDAS) is primarily a mobile digital media company operating in the global ?mobile advertising? industry. It has developed, along with its partners, a revolutionary new cloud based advertising platform that allows advertisers and brands to deliver high definition, full screen adverts, coupons and click-through offers to our subscribers every time the subscriber receives an inbound call or text message on their android smartphone. Advertisers can directly manage content, and campaigns to chosen demographic and geographic audiences using advances in location based technologies and smartphone applications. Cellad pays a fee ? in cash or points ? directly to subscribers for every advert displayed on their smartphone once they have registered and downloaded the subscriber application.