Steve, please stop saying that I am missing everything and 100% wrong. I do a lot of research. Don't insult my intelligence. Because I am just as sure as you, that I am not 100% wrong. As Ray Bob pointed out, they are watching when they are in the checkout line. That is very little amounts of time and they may not even see our advertisements at that point in time. Some do, some don't. So that leads to a lessor % of viewers. That is all I am saying. Those numbers must be taken with a grain of salt; so to say. They are NOT absolute numbers. Good lord people!

Many people that post on this board know more than you think! And are very well educated and know how to do research.