Yep, it's a big deal as these record companies will promote FT site as well.  In a way, FT is such a smart idea for record companies big and small.  Once FT goes main stream I think we will see more revenue coming in from record companies wanting to do advertising on the site or pay-to-play (like at radio stations all over the USA).  Maybe they will pay to be on Staff Pick spot.   This is genius.