SIPC = part of trillion industry

The global alcoholic drinks industry is expected to exceed $1 trillion in 2014, according to MarketLine . Market volume is predicted to reach almost 210 billion liters in 2014, a 10% increase in five years. Beer, cider and flavored alcoholic beverages represent the leading market segment with over half of the overall market value. The EU represents almost 57% of the world alcoholic drinks market.