Posted On: 05/23/2013 12:57:47 AM
Post# of 152
Harbor Island Development Corp. (OTCBB: HIDC), (the “Company”), through its wholly owned subsidiary BrandSeed Media Services LLC. (“BrandSeed”), a multi-channel direct marketing service provider, today announced that the Company signed an exclusive print marketing agreement with “ChopYourCarPayment.com” that is entering the fast growing multi-billion dollar auto-refinancing market. The company will be working with two of the largest and most respected companies in the auto-refinancing market, Road Loans and Open Road Lending. This will allow ChopYourCarPayment.com to tap into established nationwide auto-refinance lending networks. BrandSeed expects to receive approximately $250 per loan originated through BrandSeed’s marketing campaigns.
ChopYourCarPayment.com is a fast growing company in the early stages of building out their company’s marketing efforts and direct marketing platform. The auto-refinance market has been growing rapidly over the last five years as consumers are looking to lower their car payments, skip a payment and/or put cash in their pocket while lowering their interest costs. Most of the current sales leads in this industry are being generated via online and direct mail campaigns. BrandSeed will bring its expertise to create a direct response marketing platform for ChopYourCarPayment.com initially focused on nationwide print advertising in newspapers and magazines. The Company anticipates that with a successful test of a print campaign, the company can rollout and maximize the number of new loan originations per month based on optimizing the returns on media investments.
“We are excited to be the exclusive marketing partner for ChopYourCarPayment.com. We believe the auto-refinance market is currently underserved and there is substantial opportunity to educate consumers on the very attractive options available to them to lower their cost of car ownership. In addition, direct marketing to consumers with an integrated multi-channel strategy has not been done at a large scale in this industry. We believe with ChopYourCarPayment.com we can become a leader in driving low cost customer acquisition and high lifetime value from millions of potential customers who can save money at a time when everyone is tightening their belt,” commented Chuck Anton, President and CEO of Harbor Island Development.
ChopYourCarPayment.com is a fast growing company in the early stages of building out their company’s marketing efforts and direct marketing platform. The auto-refinance market has been growing rapidly over the last five years as consumers are looking to lower their car payments, skip a payment and/or put cash in their pocket while lowering their interest costs. Most of the current sales leads in this industry are being generated via online and direct mail campaigns. BrandSeed will bring its expertise to create a direct response marketing platform for ChopYourCarPayment.com initially focused on nationwide print advertising in newspapers and magazines. The Company anticipates that with a successful test of a print campaign, the company can rollout and maximize the number of new loan originations per month based on optimizing the returns on media investments.
“We are excited to be the exclusive marketing partner for ChopYourCarPayment.com. We believe the auto-refinance market is currently underserved and there is substantial opportunity to educate consumers on the very attractive options available to them to lower their cost of car ownership. In addition, direct marketing to consumers with an integrated multi-channel strategy has not been done at a large scale in this industry. We believe with ChopYourCarPayment.com we can become a leader in driving low cost customer acquisition and high lifetime value from millions of potential customers who can save money at a time when everyone is tightening their belt,” commented Chuck Anton, President and CEO of Harbor Island Development.
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