It's all about branding, I think RFMK is about to come through with some solid action.

IF RFMK lives up to its' name the marketing will be rapid and the business planning - especially when it comes to marketing - will be comprehensive.

Dilution has been killer for traders and speculators but if there are enough (20-100 would be adequate) interested parties behind this the dilution won't be a problem with the market cap where it is. Especially if those parties have been buying the dilution and opening equivalent short positions. Which I wouldn't doubt. I trust Allinder enough to believe he has the experience to keep RFMK defense tight enough to maintain the controlling interest in the company safely in the hands of insiders.