Great thinking!  I have had some of the same thoughts make my head spin.  This is not just the iHeart Radio Music Festival.  This is the iHeart Radio Music Festival put on by Clear Channel Broadcasting, Inc.  I think they would miss a huge opportunity if their subsidiary products are not marketed throughout the festival.  This is being talked about as THE biggest music event in radio history.

If anybody wants to dig deeper here, check out this link for more info.  Also, just throwing this out there, Pitbull is one of the big names on the list of artists that will be performing.