Who knows, in my opinion, the CEO has so far failed to create real value for shareholders. I think it's certainly possible he could come through for shareholders but nothing is happening. I have always given the CEO credit for launching the CannaCig and Cumulus vaporizers; that in itself was a very good accomplishment but alas, the company is no longer building inventory of those units and is instead moving on to another model, the so called dry herb vaporizer. The dry herb vaporizer could be a game changer, I have high hopes for it; no pun intended. However, we have seen already how the previous ecig models have performed. Excluding the rather low revenues of under $40,000, those units did not bring the company to profitability.
Getting rid of the company debt was a very good step forward. The CEO was successful in achieving funding from Ironridge, however even though the balance sheet is now in much better shape, the share structure has spiraled out of control, therefore from a long term shareholders perspective, no value has really been either created or destroyed. I think there are many pros and cons in RFMK. It's a mixed bag and I think the bashers have beaten a dead horse for months and do not really have anything more to talk about other than making personal allegations about management and ranting about the dilution (which is common place in all pinky micro caps). Though just as well, for those who may be wildly bullish, I just do not see (YET) how RFMK will generate huge revenues going forward without a massive national marketing campaign. Last year there was a lot of excitement surrounding the multiple retail stores, like stores in California and even in Arizona, etc. However, obviously those stores did not sell many vaporizers. We also heard much about partnering with GotVape, etc, and according to the filings, it did not move the needle. The vaporizer industry is heavily saturated with various kinds of products and the consumer market is thin comparatively (just not very many vapors out there compared to how many small ecig brands pushing their products to make a buck). In order to really pull in revenue, a vaporizer company is going to have to come out with a game changer that converts many existing vaporists and also converts smokers to vapor and also makes non-smokers want to try vaporizing. This is another reason why I like the fact that the CEO and Cheryl have made indications that RFMK is to become a holding company, acquiring businesses (which may already have revenue streams) along the way and only using a vaporizer model as the flagship of the company. I think this business idea is critical for RFMK's success going forward.
I still think there is a lot of potential for RFMK but shareholder value is destroyed with every share diluted into the market, and lets face it, ever since the CEO came on in March 2012, the share structure has been ballooning out of control, from about 700M shares to now 2B in about 12 months. There have been positives but also many many opportunities missed. In my opinion, for any real game changers to happen on the corporate side, the audited 10K MUST be filed, even just to restore investor confidence in the credibility of management. The continued promises and spin of new products in the future can give us hope, but without meat, shareholders starve, get fed up and leave, volume dwindles, sellers remain and so share price suffers, which brings out more sellers culminating in a downward cycle. The toxic funders still set on getting their capital back continue to sell newly issued shares at ever lower prices, and without real news or corporate developments, buyers are scarce which means one thing; lower prices.
The pathetic and pitiful bashers claim this is intended by management and that the company is all just a scam, but this is where I disagree. If you look at most micro cap pink sheets companies, most fail, the majority are heavy diluters because they have not reached profitability yet. That is the nature of pinkies, we all get it, they dilute, a lot. It does NOT necessarily mean that the management are a bunch of scamsters and cronies looking to rob investors blind or that the company is a sham. It just means the business is weak and struggling as most are down in the pinks. Frankly, I believe the sheer effort of some of our favorite bashers on various boards are themselves owners of small ecig companies and they perhaps recognize the disruptive technology RFMK may use to takeover the ecig market and so they are scared and they sit at their little shops each day posting and poking fun at the only public ecig company on the market (besides VPC* which has its own problems). No one can keep a straight face while trying to understand the intention of bashers as being legit, who post 24/7/365 the same nonsense day in day out. They obviously have their own agenda, and I can assure you it's not to warn helpless investors out of the kindness of their own hearts. What is especially pitiful is that they seek justification of their own mindless spin by sucking up to other bashers in the circle jer*, its a false sense of security which is for the weak minded. Sad.
Tom, where is the audited 10K????!!!!!!!!!!! "Wheres the beef?!!!!!"
Do or do not, there is no try.
$RFMK
