August 6, 2012 PRESS RELEASE

Management suggests the MOU with NorthCal provides a much more lucrative arrangement for Hollund. "Now, instead of receiving a finder's fee for procuring underwater forestry concessions, we can share in the greater portion of a concession's revenue," continued Meier. "Revenue generated from a single log can range between $750 and $2,000. Value is based on the region of the world where the underwater timber is harvested as well as the actual tree species and size. The patented TigerLynk technology will enables HIMR to harvest inundated forests at depths of 120ft; giving Hollund an advantage in extracting larger trees and greater volumes."

People close to the company suggest the real excitement resides in 'what's next' for Hollund as a result of the exclusivity. That 'next' is the potential relationship expected to now be furthered with North Cal (premier reclaimed woods company) based on this license. Securing this license appears to have been a prerequisite for North Cal to continue forward with Hollund in a strategic partnership.

With a strategic relationship with one of the country's most prominent woods product and distribution sources (NorthCal), Hollund ensures a dedicated global sales and distribution outlet for its timber. In addition, Hollund's revenue potential is significantly impacted by this relationship. Utilizing the support of North Cal, Hollund could become a beacon to the various global 'Go Green' initiatives.