An even better example is Tenor and a couple other folks trying to set up a tipping point in your head over .08.

.08 was the number they picked to defend. They said it enough times and subliminally you start thinking "well if we don't break .08" but it means absolutely nothing....except you have been manipulated to think about .08 as it having some meaning.

Its like interrogation techniques actually. That's why I say it is fascinating to me, it truly is.