I don’t care where they all know each other from.  Relationships are being established which beget an opportunity for more relationships. A relationship in Missouri may mean a P2O site there sooner than later. A web page at Crayola can be seen by someone in NY or anywhere in the world. The Crayola alliance is valuable locally and elsewhere. I’m sure NY has schools, recycling initiatives and programs. Tech, think more broadly.

Example: I’m sure you have heard of LinkedIn. People close to Niagara Falls use it too. Connections are made all over the world.