As usual, you're dead on.  As we discussed the other day, Tom is going a bit fast but he sure is sticking to plan as we know it. That being said, if he doesn't slow down, he will fall into the trap you just elaborated on.

At this juncture, the only answer is sales, sales, sales.  Slow everything else down and push for those sales.  NOTHIN ELSE MATTERS.

Have a good day, my friend.