They tell you right here that they will be selling into the market.

http://go.punchtv.net/index.php?option=com_co...;Itemid=79

Q: What does it mean that Punch is Publicly traded?
A: When a company goes public, it sells shares in the company on the open market, usually through a stock exchange, to raise capital, according to FindLaw.  With public shares comes increased regulation, such as internal audits, by the Securities and Exchange Commission, according to Farlex. Also, the shareholders have voting power on company decisions.