The point is simple and not to be ignored.  New technology can make P2O less desirable.

I'm not really expecting this to happen quickly.  But P2O isn't exactly making it to market quickly either.

The point remains. Time marches on.  A game changer could, in fact, change everything.

BTW - I fail to see how PR'ing Crayola as a feedstock would have changed the bottom line, which is all that people care about now.

Show us the money.