Eventually they'll have to. I think the company will end up speaking for itself soon enough. However, I'm sure Punch will always have bashers just like any othe really good stock. The good news is if Steve and the company keep raising the bar the the pps will raise as well. All of their posts will look dumb. People bashed and still so bash companies like Apple, Sirius and IBM... They still have went up over the years and progressed to the big companies they are. Like it or not those others have an agenda too. Who cares if they short the stock? It only takes a few good runs to get rid of that while they are covering. If they are bashing to accumulate shares then they will hold on to them and back off eventually. There's a reason they do what they do as well. But I there's one thing Hollywood knows, it's that publicity is publicity. Good or bad doesn matter. It still brings attention. Look at Britney Spears. Lol.