A strong marketing plan answers who, what, why, and how. Start with segmentation, targeting, and positioning; define primary personas and their pain points. Craft a clear value proposition and map your 4Ps (or 7Ps for services). Set SMART objectives (e.g., 15% lead growth in 90 days) and align tactics: content, paid media, partnerships, and lifecycle email. Budget and timeline matter—include spend ranges and checkpoints. Measurement is non-negotiable: track CAC, LTV, conversion rates, and retention. For academic submissions, Business assignment help ensures scholarly references, logical flow, and credible sources, while retaining practical realism. Visualise the funnel and responsibilities with simple charts. Finally, highlight risks (channel saturation, competition) and contingency plans