Future Business Direction [source: 2025 Q2 filed August 10, 2025]

'ASSIGNMENT, ASSUMPTION, AND NOVATION AGREEMENT EFFECTIVE APRIL 8, 2025

On April 8, 2025 (the “Effective Date”), Bell Buckle Holdings, Inc. (“Bell Buckle”) entered into an Assignment, Assumption, and Novation Agreement (“Novation”) with several parties: Green Mantis, LLC (“GM LLC”), Reginald B. Kelley Sr. (“Kelley”), Roger Hood (“Hood”), Tobias Felder (“Felder”), RG Barron Funds Ltd. (“RG Barron”), and More Management, LLC (“More”).

This new agreement was created to unwind and dissolve a previous deal — specifically, a Limited Liability Company Interest Purchase and Merger Agreement (along with an amendment) originally signed in March/ April 2024 (together, the “Merger Agreement”).

Under that prior agreement, GM LLC, Hood, and Kelley had become controlling shareholders of Bell Buckle by acquiring all of its Series A Preferred Stock and 37.5% each of its Series B Preferred Stock. However, that arrangement was never fully completed, as certain equity issuances did not occur.

The parties mutually agreed to move forward with the Novation in order to pursue different directions. The agreement enables Bell Buckle to launch a new business strategy, with MORE contributing assets to support that effort. MORE has contributed its MORE brand cryptocurrency business as of the date of the novation.

MORE has also added its equity interest in Fanalyzor, LLC and its revenue participation in AI power chat software called Fanalytics.ai that is the primary product of Fanalyzor."