When I walk across Central Park to 5th Ave I am struck by a barrage of pink. There is pink everywhere, pink awning, pink decor, pink, pink. The Mount Sinai Breast Cancer Center is pink. It's pink because what they are selling is hope.

And that's how I view Leronlimab, what we are selling is hope. Hope is the product. You have cancer, "lets give you a shot of Leronlimab to stop metastasis and see what we can do" kind of hope. I think sometimes in the business of business we lose sight of the product. We feel a need to tell the Mount Sinai Breast Cancer Center that they need to be realistic about that pink, that there are shades of grey that need to be represented. But the Mount Sinai Breast Cancer Center refuses to paint shades of grey into their color scheme because that is not what they are selling. And that's how I feel about negative posts, they do nothing to further selling the product which is hope.