TEXX ~ Business Strategy for the Public Company
Emperial Americas Management Discuses Business Strategy for the Public Company
Emperial Americas, Inc. (a Florida Corporation) (OTCBB: TEXX) today disclosed its operating strategy as management begins implementing their business plan as a public company.
CEO Alonzo Pierce said, "Being a federally licensed importer and supplier of alcoholic beverages gives us a competitive edge from the distillery to the streets through our distribution network. Our distillery has the production capacity to meet the immediate demands of the market. We maintain a minimum on-hand inventory for ship and bottle that exceeds 10,000 12-pack cases of Tequila Distinguido. Emperial Americas is dedicated to creating the "Brands people talk about." We are positioned to capitalize on the $400 billion spirits industry. The premium spirits category has shown continued growth over the past decade. Tequila Distinguido will benefit from this category's resilience."
Pierce further commented, "Emperial Americas will establish itself as one of the fastest growing alcohol brand developers in the industry for strategic marketing that produces pull through of its brands. The value of each portrait brand within the Company will be well established by historical per case acquisition precedents. The company is sharply focused on shareholder value."
COO Bruce Klein said, "We envision the growth of our brands to expand into International markets upon gaining critical mass in domestic markets. Management's vision is that Emperial Americas will put the controls in place to support inventory management, financial Management and value-added services. Also having process oriented controls in place to plan and organize, acquire and implement, deliver and support, monitor and evaluate key activities and major deliverables."
Pierce added, "The key to our initial success will be the second half of 2012. During this time we will build brand awareness and aggressively enter into key markets. While in our target markets we will identify the top ten accounts and organizations with decision-making authority to facilitate programming. We will create brands people talk about by leading the charge and daring consumers to be distinguished. Additionally we are set to launch our rainbow packs to benefit the On Premise and the Mom and Pop accounts. The breakdown of the rainbow pack will be 6 Silver, 3 Reposado and 3 Anejo as well as specialty cases geared for Mexican restaurants that features our signature drinks. We are focused on successfully doing business in 6 states; Texas, Florida, Louisiana, Nevada, Georgia and New York, with necessary sales teams. We will ultimately roll out California, which will be broken into two regions due to demand and consumption, in which California ranks number one for Tequila sales followed by Texas. These marketing efforts will be heavily supported by advertising and grass roots promotion campaigns targeting consumers to expand our target market gradually as well as significant incentive programs involving our retail accounts in these markets."
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