Very important to realize about these Conferences, it's a business, the ones who create the most buzz and get the most exposure are the ones with the most money, not the best drugs. And with drug companies, we are talking a whole bunch of money. As a matter of fact, the more you sell the sizzle and not the steak, the more you are looking to use your money leverage to make deals. All Dr. JL and gang need to do is convince one right person in this whole mess. No flashing lights and poster is going to do this. I bet each of our team knows exactly which person in the entire Conference they want to have coffee with. Ending a sentence with a preposition!