My take is the opportunity that the product or service the company offers has potential to make money with investors help to launch. Yes it's risky but rewards can be great. Many examples of an idea that starts in a garage and ends up being a billion dollar company. Without investors we wouldn't have lap top computers that made a huge difference to the world. Yes there are many failures along the way. But if you believe in the technology or business plan has merit then buy and see what happens. I for one don't want a PR issued until company is ready giving us longs a chance to accumulate and in some cases cost averaged our shares for potential reward.