A false narrative for a public company is a misleading or incorrect presentation of information about the company that can cause reputational damage, financial losses, and operational disruptions.

False narratives can be created intentionally or unintentionally by a variety of actors, including:

Competitors: May create false narratives to gain an advantage over a competitor

Cyber criminals: May create false narratives to manipulate public perception

State-sponsored entities: May create false narratives to further their own interests

Social media: Can be used to spread false narratives quickly and easily

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