I think it's the 80/20 rule where if 80 percent of the sales come from 20% of the sellers, then focus on the 20% that sell 1000 widgets an hour vs 20, and schedule events with them. If the studio can book...say 15 live events per week and guidance is provided to say avg event worth $x, then we can determine the potential revenue from that side of the business. Right now, it's hard to determine because they are not advertised. I don't know why there is little to no promoting events day to day (on free social media) because it makes one think there is not much happening. I would think given the situation they are in with the stock price that they would be promoting the shows...but that's just me. Will have to wait and see.