Vietnamese developer Dong Nguyen published an electronic device game called Flappy Bird in 2013. Its compelling gameplay and basic fundamentals helped it to grow somewhat well-known fast; nonetheless, its difficulty and frustration element also attracted criticism and attention.

Players of Flappy Bird control a little bird and negotiate it across a sequence of pipe-filled spaces. It is to pass across the gaps without touching the ground or the pipes, hence correct time and coordination are absolutely essential. Every good pass across a gap earns a point; the aim is to get the best score feasible.

The great degree of difficulty of flappy bird defines it. The game's merciless gameplay is well-known; players frequently struggle to keep the bird flying and evade the obstacles that lie ahead. Many players thus developed an addiction to the game, aimed at surpassing their own or others' high marks, and posted their successes on social media.

Flappy Bird attracted excitement especially for its old and nostalgic atmosphere because to its understated graphics, which included pixel art and basic animations. Dong Nguyen, the game's developer, finally pulled Flappy Bird from the app stores in 2014, claiming the game's addictive quality and bad influence on his life. Still, the game's popularity and legacy persisted since additional developers produced several clones and spin-offs.