The WNBA's Indiana Fever have released mid-season growth numbers:

TICKET SALES
• Sold out 100% of season ticket inventory
• Total attendance is up 264% from last year
• 186,000 fans have attended a Fever home game
• 230,000 fans have attended a Fever road game

MERCHANDISE SALES
• 1,193% increase in jersey sales from last year
• Team store transactions are up 700% from 2023
• Broke the franchise single-game merchandise sales record four times

CONCESSION SALES
• Hot dog sales are up 300% so far this year
• 2,826 gallons of draft beer have been sold in 2024 (+740%)

SOCIAL MEDIA METRICS
• Over 800 million views in the last four months alone
• Added 1.3 million followers since April 15th
• The Fever have more social media views than any other WNBA, NBA, NFL, NHL, or MLB team over the last 4+ months

TV VIEWERSHIP
• 38 games on national TV this year (most in the WNBA)
• Set records for most-viewed WNBA games on ABC, ION, ESPN, and NBA TV

CORPORATE PARTNERSHIPS
• 225% increase in partnerships
• Largest number of team sponsors in the WNBA

The 2024 WNBA season is only about halfway over — but it's safe to say Caitlin Clark is a game-changer.

(via X/JoePompliano)