ICPA News

LOS ANGELES , July 5, 2012 /PRNewswire/ -- IC Places Inc. (OTCQB: ICPA) is pleased to announce that it has contracted ApFormance, to provide Web Performance Optimization services for ICPlaces.com, improving the experience for users and driving higher user retention and Ad Revenue through premiere performance consulting Services.

Speed as a Competitive Advantage

Modern web users expect pages to load faster and faster each year, but expect more and more content at the same time. 20% of users will leave (abandon) a site that takes longer than 5.5 seconds to load. "We're excited to work with IC Places and to continue to make it a destination that quickly and consistently responds to the user. It's been said that speed is the next Competitive Advantage," – Alan Prather , Founder and CEO, ApFormance.

Through this partnership, IC Places will maintain a competitive advantage in the New Media by keeping users engaged, and maintain IC Places their destination for 350 city specific sites on ICPlaces.com.

Source: PR Newswire ( http://s.tt/1gXfG )